Go on and get sassy, yogi. Introducing the Sassy Collection, a collaboration with American illustrator Kendra Dandy
Featuring the sassiest cheetah you'd ever meet, the Sassy Collection is bold, exuberant and a little bit saucy — exactly what you need to stand out in the throngs of those wearing all-black-eeerrrthang athletic wear. The Sassy Collection us first of its kind that Sugarmat has ever launched — with yoga mats, yoga wear, athletic accessories and even masks to elevate your sass wherever you go.
The Sassy Collection was born out of Sugarmat's desire to work with Black artists and to support POC creatives. Philadelphia-based illustrator Kendra Dandy's stood out for her funky florals, retro, witty motifs and abstract patterns. Kendra has designed for Anthropologie, Urban Outfitters, Bobbi Brown, Printed Village, Kate Spade and more.
40% of profits from the Sassy Collection will be donated to the Black Lives Matter movement and their ongoing efforts to "end state-sanctioned violence, liberate Black people, and end white supremacy forever."